Web strategy / 4 min read
A better website starts before the design.
The questions that give a website redesign a clear direction.
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A little perspective.
A better next step.
Practical thinking on design, technology and the decisions that shape useful digital products.
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Product engineering / 4 min read
Build the first useful version. Then build forward.
How to give a SaaS product a focused and testable first release.
Better foundations / 3 min read
Trust is part of the user experience.
Why accessibility and security belong in the first design conversation.
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A new website. A better app. A bold idea.
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